One of the best ways for a small business to enjoy continued success is to maintain a loyal customer base. And one of the easiest and most effective ways of doing that is to simply say thanks for their loyalty around the holiday season. This year, make the extra effort to show customers or clients your appreciation by sending them flowers. The gesture will not go unnoticed, and you can rest assured that it will be well-received.

Here are eight tips to keep in mind when sending flowers to your best customers this holiday season:

1. Choose your flowers
Picking out flowers can be a fun process, especially in the winter months. Instead of sending lilies or daisies more appropriate for warmer weather, select flowers that are more in line with winter. Carnations and chrysanthemums are excellent holiday flowers. Try Teleflora’s “Let It Snow” or “Holiday Splendor” arrangement. If you’re looking for something a little more unique that still captures the
holiday spirit, shop our PEANUTS Christmas collection.

Holiday Homecoming Basket

2. Include a card
Sending your customers something over the holidays is a great idea, and including a small card is an excellent way of getting your message across. Including a note with your gift is the most effective way to show your appreciation for people who support your business around this time of the year. Think of it as sending “Thank You” cards to your customers. This simple step can go a long way in strengthening relationships with your clientele.

3. Send the right message
Choose your words carefully when writing cards to individuals. The message shouldn’t be overly complicated, and you should make an effort to be concise. It can be something as simple as wishing the recipient happy holidays or thanking that individual for his or her loyalty as a shopper. Try to add an element that makes your clients feel special. In other words, do your best to avoid saying the same thing to everyone.

4. Handwrite it
It’s the little things that count. Taking that extra couple of minutes to write out your message by hand will show that you care. Your customers will feel even more valued if they receive a handwritten card because it means you took the time and made the extra effort.

5. Add accessories
Don’t hesitate to add other goodies to your floral arrangements. Teleflora has plenty of options for you to choose from, including balloons, chocolates and stuffed animals. If you think it’s appropriate, try sending some wine or desserts with a bouquet. The more it feels like a holiday gift, the better.

6. Pick the right delivery time
This may be a little more difficult if you don’t have a personal relationship with the customer, but try to choose a time that you know an individual will be there to receive the flowers. If you don’t know how to find out, play it safe by having them delivered sometime during the standard business day.

Fruit and Poinsettia Gift Basket

Fruit and Poinsettia Gift Basket

7. Select an appropriate location
Odds are, you have a billing address on file for your customers and clients. Now is the time to use this piece of information to your advantage. Do your best to find out if the address your customer provided is a business or residential one. Send flowers to an individual’s home if you want to add even more of a personal touch.

8. Don’t forget special instructions
Add any special instructions the delivery person will need. If you have a customer who’s hard of hearing, include a note to know loudly and maybe more than once. Teleflora is here to try to best meet your every delivery need.

Check out our Christmas flowers category for more choices.

Teleflora's Merry Amaryllis Christmas Plant

Teleflora’s Merry Amaryllis Christmas Plant